AARP
AARP is not a traditional marketer. They’re not selling. They’re advocating. Informing. Educating. Across a diverse portfolio of products and services, like travel, fraud protection, and fitness. All while targeting distinct audiences — from family caregivers to industry thought leaders. How do you juggle all that, plus various marketing stakeholders, and deliver work that works under one united brand umbrella?
Problem
Put our 18-year relationship with AARP into overdrive. Know the client’s business better than they do. That’s what we’ve consistently heard from our AARP marketing partners So we took all our accumulated wisdom and knowledge and applied it to the brand that’s all about wisdom and knowledge. Some would call it a no-brainer. We call it a great partnership.
