Equitable
Convince teachers and school staff that Equitable, the #1 retirement advisor and fund manager for educators, is the best choice to guide, inform, and help educators save for the future. Let them know Equitable really “gets” teachers and has got their back.
Problem
We created Let's Plan How as our platform theme. LPH uses language that seamlessly translates between digital to social and answers a key retirement question: how? How do I start? How do I grow my funds? How do I start retirement? Let’s plan how.
We addressed specific life stage concerns with specific clear messages in several ways. Visually, we used animated blueprint imagery as a metaphor for building retirement visions.
We created a 360-degree campaign that was actionable, empathetic, inspirational, and fun — as was the case with our experiential events.
IDEA
