ANthem Blue Cross and Blue Shield
Leveraging their long-standing relationship with o2kl, Anthem came to us in a bind — three weeks before Thanksgiving. They were spinning their wheels working with a big behemoth branding agency. New marketing leadership needed to make an impact fast. End-of-year fast. All eyes were on our clients. Therefore, all eyes were on us.
Problem
“Confidence of Care” is built on the human insight that when people feel protected and cared for, it can lead to a new sense of confidence.
IDEA
