Prohealth
ProHealth saw the healthcare system as broken. And even though they were a small player competing with the largest hospital systems in NYC, they knew they could make a difference. They streamlined solutions that huge bureaucracies could not replicate, but they needed to get the word out.
Problem
We saw that their CEO was a dynamic, opinionated leader so we had him speak directly to the audience. He said what he was doing, then we asked New Yorkers what they would do. We created TellDrZ.com, a unique url that asked for people’s opinions. Juist one more example of what ProHealth could do and giant hospital systems could not.
IDEA
